[手机]North American Mobile Resource Management (MRM) Markets - Handset-based Field Productivity Solutions

《North American Mobile Resource Management (MRM) Markets - Handset-based Field Productivity Solutions》简介：

　　This Frost & Sullivan research service titled North American Mobile Resource Management (MRM) Markets: Handset-based Field Productivity Solutions provides revenue and subscriber forecasts, market drivers and industry challenges, application trends, technology trends, and key participant profiles. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: Field Force Management (FFM) and Field Service Automation (FSA).　　Next-Generation Mobile Resource Management: Poised for Consolidation and Growth　　Frost & Sullivan defines mobile resource management (MRM) as a category of business solutions that are designed to maximize the productivity of mobile work forces - by more effectively managing mobile workers, mobile tasks, and mobile assets. Today’s next-generation MRM solutions use global positioning system (GPS)-equipped mobile devices and web-based tracking systems, thereby reducing costs and enabling easy adoptability across a wider array of verticals and enterprise sizes. This MRM market has considerable potential, with all of the necessary success factors lining up to catapult MRM solutions into the mobile enterprise mainstream. However, a simple lack of customer awareness is still at play. The wireless carriers, in particular, are still learning how to effectively market MRM and educate the enterprise sector.　　The next 12-18 months promise to be a period of continued transition, as each carrier delves further into the MRM sector and as today’s MRM application developers and middleware vendors each fight to maintain/increase market share. The key stakeholders profiled in this study present an array of approaches, capabilities, and solution packaging. "With market consolidation imminent, application developers face tough choices around a number of issues, including partnering, horizontal or vertical emphasis, point solutions vs. platform approach, and brand building," says the analyst of this research. Carriers continue to wrestle with technology choices, but also need to address important marketing and sales issues. Finally, ISVs and Systems Integrators - under pressure to jump in and partner up - must determine how to best approach this newest mobilization opportunity.　　Compelling Financial Benefit to Boost MRM Solutions　　One of the key drivers behind the current Frost & Sullivan Mobile Resource Management revenue and subscriber forecasts is the compelling MRM financial benefit. The more savvy wireless carriers anticipate a positive impact on their own data ARPU. And MRM application vendors have the case studies to prove out high, hard-dollar ROI for the business customer. There is quite a bit of win-win potential in this solution category, with customer implementations resulting in reduced overtime and labor costs, increased job completion rates, lower fuel costs, and more accurate billing processes. As these solutions are utilized to magnify visibility across a company’s entire supply chain, the financial advantages are expected to intensify accordingly.　　Frost & Sullivan believes that the Mobile Resource Management opportunity in the North American region is poised and positioned for sizeable growth. MRM technology hurdles are steadily being neutralized, with location determination technology becoming more accurate, back-office integration concerns being addressed, and assisted-GPS (A-GPS) handsets becoming available to GSM carriers later this year. The MRM distribution strategy also continues to take shape, as wireless carriers realize they can reap significant benefits from including MRM field mobility solutions in their business services portfolios - realizing not only increased ARPU but also reduced subscriber churn and greater loyalty from high-value customers. Ultimately, Frost & Sullivan believes that MRM solution selection will become more of a long-term strategic and competitive decision, rather than one that is based solely on the ROI of per-user pricing or initial cost savings.

《North American Mobile Resource Management (MRM) Markets - Handset-based Field Productivity Solutions》目录：

1. Executive Summary 　　1. Introduction to MRM 　　　　1. Defining MRM 　　　　2. Key Findings 　　2. Looking Forward 　　　　1. Recommended Actions 2. North American MRM Market Overview 　　1. Today's MRM Marketplace 　　　　1. MRM Market Overview 　　　　2. MRM Market Challenges 　　　　3. MRM Market Drivers 　　2. MRM Market Forecasts 　　　　1. Subscriber and Revenue Projections 3. MRM Application Trends 　　1. Introduction 　　　　1. Introduction 　　2. Features and Functionality 　　　　1. Key Capabilities 　　3. Integration and Customization 　　　　1. Addressing Customer-Specific Requirements 　　4. Service and Support 　　　　1. Post-Sale Coverage 　　5. Pricing 　　　　1. Price Points and Discounting 4. MRM Technology Trends 　　1. Location Technology Issues 　　　　1. Location Determination Technologies 　　　　2. LBS Architecture: Control Plane vs. User Plane 5. MRM Competitive Environment 　　1. 2008 Carrier Profiles 　　　　1. AT&T 　　　　2. Sprint Nextel 　　　　3. T-Mobile USA 　　　　4. Verizon Wireless 　　2. Key Participants 　　　　1. Actsoft 　　　　2. Agilis Systems 　　　　3. AirClic 　　　　4. Air-Trak 　　　　5. Cheetah Software Systems 　　　　6. ClickSoftware 　　　　7. Dexterra 　　　　8. Gearworks 　　　　9. Motorola 　　　　10. Sybase iAnywhere 　　　　11. Syclo 　　　　12. TeleNav 　　　　13. Trimble 　　　　14. Vettro 　　　　15. Xora 6. Looking Forward: Recommended Actions 　　1. Stage Three Activities 　　　　1. Wireless Carriers 　　　　2. Application Developers 　　　　3. Independent Software Vendors (ISV) 　　　　4. Systems Integrators (SI) 　　　　5. Mobile Handheld Device Manufacturers 　　　　6. In Conclusion List of Figures 　　Chapter 2 　　　　Key Benefits of Mobile Resource Management (MRM) Solutions 　　　　Mobile Resource Management Market: Industry Challenges (U.S.), 2008-2014 　　　　Mobile Resource Management Market: Market Drivers Ranked in Order of Impact (U.S.), 2008-2014 　　Chapter 4 　　　　Wireless Carrier Location Determination Technology 　　Chapter 5 　　　　Key MRM Offers from AT&T 　　　　Key MRM Offers from Sprint Nextel 　　　　Key MRM Offers from Verizon Wireless